Brand and digital strategy executive. Ex-Monster Energy, Guess. Co-founder of two digital companies within global agencies.
We’re almost there. Not quite… but almost. I love to read to my kids. My oldest daughter is six years old and reading chapter books (🤯!!!), and she’s just now starting to accelerate her comprehension. A favorite memory is my mother-in-law reading Aesop’s Fables to her during one
A quick note: I’m shifting the Hype Cycle volumes to a monthly cadence. I want to devote more time to a weekly deep dive on a single topic, and I want to allow for more stuff to percolate throughout a month to make this series even better. So there
I apologize for this edition coming so late… a camping trip with my oldest child took precedence. As a bonus, I added a bit more. Three Things, My Thoughts. Some topics from this week - with my own 🔥 (or 🥶) takes: AI Enters the Great Data Debate Two things were inevitable
A lot of brands are getting influencer and creator partnerships wrong. Humans are tribal creatures. We crave relationships. It’s how we make sense of the world. This has been true since we were barely walking upright and finger-painting in caves. Within relationships, there are dynamics. Some relationships are critical,
Weekly musings on culture, media and more. Three Things Trending. Some topics I’ve seen percolate this week - with my own 🔥 (or 🥶) takes: Toodaloo, TikTok? DTC brand MadRabbit appears to be preparing to pivot off TikTok if the US government decides to ban the app. They’re not the
Advice to help managers evolve into capital-L Leaders. The dentist sucks. I can’t think of a single time I’ve ever been to the dentist and thought, “This will be great!” The mere thought of that scalpel-like plaque scraper scratching along my teeth makes me shudder. And I’m
Weekly musings on culture, media and more. Three Things Trending. Some topics I’ve seen percolate this week - with my own 🔥 (or 🥶) takes: Apple vs. The US DOJ This is a fascinating case. The opening of the lawsuit reads like a rant from someone who’s got family members
It’s time to bury it and move on. The traditional linear model of awareness-consideration-action has been antiquated for some time. Millennials highlighted the funnel method’s deficiencies in the mid-2010s as social media matured into big business. Lately, it’s become even more laughable; Boomers are one of the
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